Benidorm, the vibrant resort city on Spain’s Costa Blanca, remains a top destination for British holidaymakers in 2025. With its iconic skyline, golden beaches, and lively atmosphere, Benidorm continues to attract millions of visitors each year. This summer, the city is making headlines for its record-breaking tourism, new regulations, and a renewed focus on sustainability. As the season unfolds, Benidorm’s story is one of adaptation, celebration, and community spirit.
Record Tourism and UK Visitors
Benidorm’s popularity among British tourists shows no sign of waning. In 2023, the city welcomed 2.7 million visitors, a figure that dwarfs its permanent population and highlights its status as a tourism powerhouse. The UK remains the largest source of international visitors, with over 832,000 British tourists recorded in 2023—a 5.2% increase compared to pre-pandemic levels. This growth has continued into 2024 and 2025, with local authorities reporting further rises in overnight stays and international arrivals.
Despite a 7% reduction in direct flights between the UK and Alicante-Elche Airport, British holidaymakers have shown remarkable resilience and loyalty to Benidorm. The city’s appeal lies in its blend of sun, sea, and entertainment, as well as its reputation for affordability and accessibility.
Summer Events and Market Relocation
July 2025 is a particularly festive month in Benidorm. The city’s beloved municipal street market, a staple since the 1970s, has temporarily relocated to the Recinto Ferial (Fairground) to make way for summer festivities and music events. This move allows for the smooth running of major gatherings, including the Reggaeton Beach Festival at the Guillermo Amor Sports Complex.
The market, with its 240 stalls, offers everything from fresh produce to handmade crafts. It serves as a social hub for locals and tourists alike, embodying the inclusive and lively spirit of Benidorm. The market will return to its usual location in early August, but for now, the fairground site promises a unique shopping and cultural experience.
Weather: Sun, Heat, and Outdoor Living
Benidorm’s July weather is a major draw for visitors. Daytime temperatures typically reach 29°C, with high heat and humidity creating ideal conditions for beachgoers. The city enjoys around 11 hours of sunshine each day, and the sea temperature hovers at a comfortable 25°C. Rainfall is rare, with only a few brief showers expected throughout the month.
Evenings are pleasant, with cooling breezes and reduced humidity making outdoor dining and strolls along the promenade especially enjoyable. Visitors are advised to use sun protection and stay hydrated, as the UV index is very high during peak hours.
New Tourism Laws and Safety Measures
This summer, Benidorm has introduced several new regulations aimed at improving safety and quality of life for both residents and tourists. One of the most notable changes is the restriction on late-night beach access. Tourists are now prohibited from entering the beaches between midnight and 7 AM, with fines ranging from £640 to £1,030 for violations. The measure is designed to reduce crime, prevent night-time swimming accidents, and preserve the beaches’ cleanliness.
Other regulations include mandatory proof of accommodation for all visitors, stricter rules on beach etiquette, and bans on smoking and alcohol consumption on the sand. Fines for breaking these rules can be substantial, reaching up to £1,700 in some cases. Authorities have also cracked down on unlicensed taxis and parties, urging tourists to use only registered services and avoid unofficial gatherings.
These changes reflect Spain’s broader efforts to manage over tourism and maintain positive relations between locals and visitors. British travellers are encouraged to familiarise themselves with the new rules to ensure a safe and enjoyable holiday.
Sustainability and Smart Tourism
Benidorm’s commitment to sustainability has earned it recognition as Europe’s 2025 Green Pioneer of Smart Tourism. The city’s Climate Change Strategic Plan, now 40% complete, includes large-scale solar energy projects, green infrastructure, and urban heat mitigation measures. Benidorm’s smart mobility network features over 130 kilometres of bike lanes, pedestrian-first zones, and digital traffic systems, making it easier for visitors to explore the city in an eco-friendly way.
Accessibility is another priority, with wheelchair-friendly infrastructure and beach access ramps ensuring that everyone can enjoy Benidorm’s attractions. These initiatives position Benidorm as a model for sustainable and inclusive tourism across Europe.
Cleanliness and Community Efforts
To meet the demands of the busy summer season, Benidorm has increased its street cleaning and waste collection teams. Staff numbers have risen to 200, with three daily shifts covering 24 hours a day. Popular areas like Levante and Poniente beaches now see litter bins emptied up to eight times a day. The city’s councillor for street cleaning, Luis Navarro, emphasised the importance of presenting the best image to both residents and tourists.
These efforts are complemented by door-to-door recycling services and enhanced cleaning at city entrances and park-and-ride areas. The goal is to ensure that Benidorm remains welcoming, safe, and attractive throughout the peak holiday period.
Safety and Recent Incidents
While Benidorm is generally safe, recent news has highlighted the importance of caution. In June 2024, an 18-year-old drowned after entering the sea despite red flag warnings. The incident serves as a reminder to respect local safety advice and lifeguard instructions, especially during periods of strong currents or adverse weather.
Local police have also increased patrols and taken steps to prevent crime, including the seizure of weapons and the enforcement of new regulations. These measures aim to protect both residents and the large number of tourists who flock to the city each summer.
Conclusion
Record tourism, new regulations, and a commitment to sustainability define Benidorm’s summer of 2025. The city’s vibrant markets, sunny weather, and lively events continue to attract British holidaymakers in large numbers. With enhanced safety measures, cleaner streets, and a focus on inclusive tourism, Benidorm is setting new standards for European resorts. As the season progresses, visitors and locals alike can look forward to a city that is both dynamic and welcoming, ready to meet the challenges and opportunities of the future.
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