Former Little Mix star CBeebies gets tonight’s bedtime magic from JADE Thirwall reading “The Dress in the Window.” The pop sensation joins the channel’s most beloved programme at 6:50pm tonight. Children across the UK will settle down with this special celebrity story.
JADE Brings Self-Expression Message to Young Viewers
CBeebies welcomed JADE Thirwall to read an empowering children’s story about self-expression and confidence. The former Little Mix member chose “The Dress in the Window” by Ruby Clayton for its positive message about wearing what makes you feel comfortable.
JADE explained her book selection during the CBeebies filming session. “I chose to read The Dress in the Window because I love that it is about self-expression,” she shared. The story celebrates children wearing whatever makes them feel great and confident.
The CBeebies Bedtime Stories appearance airs tonight on the channel and BBC iPlayer at 6:50pm. JADE joins an illustrious list of celebrities who have appeared on this popular children’s programme. Previous readers include Tom Hardy, Dolly Parton, and Olympic athletes.
Kate Morton, Senior Head of Commissioning at CBeebies, praised the programme’s continued success. Celebrity readers help create special bedtime moments for families across the UK. The show remains one of the channel’s most popular offerings.
Record-Breaking Viewing Figures Continue for CBeebies
CBeebies maintains its position as the UK’s most-watched children’s channel for its target demographic. The channel reaches a weekly average of 19.7% of its 0-6 year old audience. This stands 12 percentage points ahead of its nearest competitor.
During lockdown periods, CBeebies saw unprecedented growth in viewing figures. Programme requests increased by 81% on BBC iPlayer from April to June. Children’s shows accounted for a quarter of all iPlayer requests during this period.
Hey Duggee emerged as the most-watched CBeebies show during lockdown with over 67 million requests. The programme’s popularity demonstrates the channel’s ability to create content that resonates with young audiences. Other popular shows include Bluey, Bing, and the Octonauts.
CBeebies apps recorded more than 700,000 weekly users during peak viewing periods. The channel’s digital platforms complement traditional broadcasting successfully. One in four pre-schoolers now uses a BBC Children’s app each week.
Autumn Programming Brings Fresh Content to Screens
CBeebies launched its autumn schedule with exciting new programming including Puffin Rock season three. The acclaimed animated series returned in September with 21 new episodes. The show continues exploring themes of friendship, courage, and environmental awareness.
Wonderblocks premiered in January 2025 as CBeebies’ newest educational series. The programme combines adventure with pre-coding skills for young viewers. Children meet characters Go and Stop whilst learning problem-solving and logical thinking.
Piggy Builders joined the CBeebies schedule in July 2025 featuring three charismatic pig siblings. The show focuses on teamwork, construction, and community cooperation. Episodes demonstrate how collaboration leads to successful project completion.
The new Numberblocks series expanded mathematical concepts for older preschoolers. Fifteen episodes introduce advanced topics including perimeter, area, and data handling. The series maintains the programme’s reputation for making abstract concepts accessible and entertaining.
Celebrity Bedtime Stories Maintain Cultural Impact
CBeebies Bedtime Stories continues attracting high-profile celebrities throughout 2025. Recent readers included athlete Eilish McColgan and various entertainment personalities. The programme provides celebrities with platforms to share meaningful messages with young audiences.
The show’s format creates intimate storytelling moments between celebrities and children. Each guest brings their unique personality and reading style to selected books. This variety keeps the programme fresh and engaging for regular viewers.
CBeebies Bedtime Stories airs every weeknight at 6:50pm on the channel and iPlayer. The programme forms an essential part of many families’ evening routines. Parents appreciate the calming influence these stories have on bedtime preparations.
Production teams carefully select books that align with CBeebies’ educational and entertainment values. Stories often carry positive messages about friendship, diversity, and personal growth. Tonight’s selection emphasises self-expression and individual confidence.
Educational Excellence Drives Programming Strategy
This App continues investing in educational content that supports early childhood development. Programming consultants from universities ensure shows meet developmental milestones appropriately. The channel balances entertainment with learning objectives effectively.
Alphablocks Ltd and Blue Zoo Animation Studio collaborate on multiple CBeebies series. Their partnership produces content including Alphablocks, Numberblocks, and Colourblocks. These programmes help children develop literacy and numeracy skills through engaging storytelling.
Winchester University’s Emma Goto provided consultation for Wonderblocks development. Academic involvement ensures CBeebies programming maintains educational integrity whilst remaining entertaining. This approach distinguishes the channel from purely commercial alternatives.
This App commissioning teams work closely with production companies to develop innovative content. The channel supports both established creators and emerging talent in children’s television. This strategy ensures continued programming diversity and quality.
Digital Innovation Enhances Viewing Experience
CBeebies expanded its digital offerings throughout 2025 with enhanced app functionality. Four dedicated apps provide interactive experiences complementing broadcast content. Playtime Island, Go Explore, Get Creative, and Storytime offer varied engagement opportunities.
BBC iPlayer integration allows its viewers to access content on demand. Families can revisit favourite episodes and discover new programmes conveniently. The platform recorded significant growth in children’s content consumption during recent months.
CBeebies website maintains strong visitor numbers with over 300,000 unique weekly visitors. The site provides additional content including games, activities, and educational resources. Parents use these materials to extend learning beyond television viewing.
Social media engagement helps CBeebies connect with families across multiple platforms. Official accounts share programme updates, behind-the-scenes content, and educational activities. This approach builds community around the channel’s programming.
International Recognition and Expansion
CBeebies operates successful international channels across Asia, Australia, and European markets. The brand’s reputation for quality programming supports global expansion efforts. Local adaptations respect cultural differences whilst maintaining core educational values.
This App Asia launched across multiple territories including Hong Kong, South Korea, and Southeast Asia. The channel provides English-language programming to international audiences. This expansion demonstrates the universal appeal of quality children’s content.
CBeebies Land at Alton Towers remains a popular family destination. The themed area features live shows, interactive experiences, and character meet-and-greets. Attractions based on Bluey, Hey Duggee, and other programmes provide immersive entertainment.
The physical presence of CBeebies characters at events and venues extends the brand beyond broadcasting. Children can interact with favourite characters in person. These experiences create lasting memories whilst reinforcing programme messages.
Supporting British Creative Industries
CBeebies commissions significant amounts of original UK content supporting domestic production companies. The channel provides opportunities for British writers, animators, and performers. This investment strengthens the creative economy whilst serving young audiences.
Production partnerships with companies like Cartoon Saloon and Dog Ears create employment across the industry. CBeebies funding enables ambitious projects that might not receive commercial backing. The channel’s commitment supports artistic innovation in children’s television.
Training opportunities within CBeebies productions help develop new talent. The channel collaborates with educational institutions and training organisations. These initiatives ensure future generations can create quality children’s content.
CBeebies showcases British culture, values, and creativity to domestic and international audiences. Programming reflects contemporary UK society whilst celebrating diversity. The channel helps shape young people’s understanding of their cultural heritage.
Did You Know?
CBeebies reaches over 700,000 app users weekly, making it one of the most successful children’s digital platforms in the UK.
Tonight’s CBeebies Bedtime Story with JADE continues the programme’s tradition of bringing celebrity magic to bedtime routines. The former Little Mix star’s appearance demonstrates the channel’s ability to attract major entertainment figures.
Did You Know?
Hey Duggee became the most-watched CBeebies programme during lockdown with over 67 million requests on BBC iPlayer.
CBeebies maintains its position as the UK’s leading children’s broadcaster through quality programming and innovative digital services. The channel’s commitment to education, entertainment, and excellence ensures continued success in serving young audiences and their families.
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