Susanna Reid remains one of the most recognisable and influential figures on British television. As the lead presenter of ITV’s Good Morning Britain (GMB), she has become a staple of UK morning routines, known for her incisive interviews, warmth, and ability to connect with viewers. In 2025, Reid’s career continues to make headlines, with her name trending across search engines and social media. This article explores her recent achievements, the challenges she faces, and her enduring appeal to the British public.
A Career Built on Trust and Tenacity
Susanna Reid’s journey in journalism began in the 1990s, but her rise to national prominence came with her role on BBC Breakfast. She co-presented the show from 2001 to 2014, earning a reputation for professionalism and approachability. In 2014, she made the high-profile move to ITV to front Good Morning Britain, a decision that marked a new era for breakfast television in the UK.
Over the past decade, Reid has become synonymous with GMB. Her ability to handle breaking news, conduct tough interviews, and maintain a sense of calm under pressure has set her apart. Colleagues and critics alike praise her for being “unflappable” and “charismatic,” qualities that have helped her navigate the often unpredictable world of live television.
Record-Breaking Ratings and Viewer Loyalty
In June 2025, Good Morning Britain achieved its highest viewing figures of the year, peaking at nearly one million viewers. This surge in ratings followed a series of high-profile interviews and special broadcasts, cementing the show’s place as a leader in UK morning television. Reid took to social media to thank viewers, attributing the success to the hard work of the entire GMB team and the loyalty of the audience.
The show’s popularity has prompted ITV to extend its broadcast, with episodes now running until 9.30am. This change reflects both the demand for more in-depth coverage and the trust viewers place in Reid and her colleagues to deliver the news that matters most to the UK public.
Navigating Controversy and Holding Power to Account
Reid’s interviewing style has often placed her at the centre of public debate. In recent months, she has faced criticism and praise in equal measure for her handling of political interviews. During a heated exchange with Reform UK’s Deputy Leader Richard Tice, some viewers accused her of bias, while others applauded her for holding politicians to account. Media experts have weighed in, debating whether her approach reflects adversarial journalism or simply a commitment to rigorous questioning.
Despite the controversy, Reid’s reputation for fairness and integrity remains strong. She is known for asking the questions viewers want answered, even when it means challenging powerful guests. This willingness to push for clarity and accountability has become a hallmark of her career.
Recognition and Awards
Reid’s contributions to journalism have not gone unnoticed. In 2024, she was honoured at the Royal Television Society Television Journalism Awards, where jurors praised her ability to connect with viewers and her “charming assassin” approach to interviews. She also received the Outstanding Achievement Award from MHP 30 To Watch, further cementing her status as one of the UK’s leading broadcasters.
Her peers describe her as a role model for aspiring journalists, noting her dedication to the craft and her commitment to public service broadcasting. These accolades reflect not only her professional achievements but also the respect she commands within the industry.
Life Beyond the Studio
While Reid’s career is a major part of her identity, she is also a devoted mother to three sons. She often speaks candidly about the challenges of balancing work and family life. In a recent interview, she shared stories of clubbing in Ibiza with her grown-up sons, highlighting the close bond they share. Reid has spoken openly about the “guilt” she sometimes feels for not being present during her children’s early years, but she now cherishes the more mature, supportive relationship they enjoy.
Reid lives in Balham, South London, and is known for her down-to-earth lifestyle. She is a supporter of Crystal Palace and has participated in charity events, including running the London Marathon for Sport Relief. Her personal experiences resonate with many viewers, making her relatable and authentic.
Responding to Change in British Media
The landscape of British television is evolving, with changes to scheduling and programming reflecting shifts in viewer habits. ITV’s decision to extend GMB and adjust other daytime shows demonstrates the network’s confidence in Reid’s ability to anchor its flagship morning programme. As the media industry faces challenges from digital platforms and changing audience expectations, Reid’s adaptability and professionalism ensure she remains at the forefront.
Her presence at major events, such as the Pride of Britain Awards, and her continued engagement with social issues, reinforce her role as a public figure who is both influential and approachable. Reid’s willingness to address difficult topics, from political reform to social justice, keeps her relevant in a rapidly changing news environment.
Expert Insights and Public Perception
Media analysts often cite Reid as an example of how breakfast television can shape public discourse. Her interviews are frequently discussed in the press and on social media, with experts noting her skill in drawing out candid responses from guests. While some critics argue that her style can be confrontational, others see it as essential to holding public figures accountable in a democracy.
Viewers continue to express strong opinions about her work, reflecting the polarised nature of contemporary media. However, the consistent rise in ratings and the loyalty of her audience suggest that Reid’s approach resonates with a broad cross-section of the British public.
Conclusion
Susanna Reid’s influence on British television is undeniable. Her blend of warmth, tenacity, and journalistic integrity has made her a trusted voice in millions of homes. As the media world evolves, Reid’s commitment to excellence and her connection with viewers ensure that she will remain a defining figure in UK broadcasting for years to come.
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