The Liverpool Echo stands as one of the UK’s most recognisable regional news brands, serving Liverpool and Merseyside since 1879. Over the decades, it has evolved from a traditional print newspaper into a digital powerhouse, adapting to the changing habits of readers while remaining committed to trusted, community-focused journalism.
Digital Growth in a Changing Media Landscape
The digital transformation of the Liverpool Echo is a story of remarkable adaptation. In recent years, the Echo has seen a significant surge in online readership. Data from early 2025 shows the website, liverpoolecho.co.uk, attracted over 27 million visits in February alone, with the vast majority of its audience based in the UK. This places the Echo among the top regional news websites in the country, reflecting its growing influence and reach.
The Echo’s digital audience is highly engaged. On average, visitors spend nearly six minutes per session, viewing multiple pages and returning frequently for updates. This engagement is a testament to the Echo’s ability to deliver relevant, timely news that resonates with its readers. The site’s bounce rate of 48.2% and an average of 2.48 pages per visit further highlight its success in keeping readers interested and informed.
Balancing Print Tradition with Digital Innovation
Despite the digital boom, the Echo’s print edition continues to play a vital role in the community. While print circulation has declined in line with national trends, the daily edition still commands a loyal readership. The Sunday Echo, launched in 2014, debuted with a circulation of over 33,000, complementing the daily’s reach and providing an additional platform for in-depth features and local stories.
However, the contrast between print and digital is stark. In 2023, the Echo’s print circulation stood at just under 75,000, while its monthly unique online browsers soared past three million, marking a 39% month-on-month increase at the start of that year. This shift underscores the changing ways people consume news, with mobile and online platforms now leading the way.
Covering the Stories That Matter
The Liverpool Echo’s editorial focus remains rooted in the issues that matter to Merseyside. Whether it’s breaking news, sport, community campaigns, or cultural events, the Echo provides comprehensive coverage. Its reporting extends beyond Liverpool, encompassing the wider city region and Merseyside, ensuring that local voices are heard on a national stage.
The Echo’s sports coverage, particularly of Liverpool FC and Everton, is a major draw for readers. Live match updates, expert analysis, and exclusive interviews keep fans informed and engaged, both online and through the Echo’s dedicated app. The app also offers personalised content, breaking news alerts, and interactive features, allowing readers to shape their news experience and stay connected with their community.
Championing Justice and Community Engagement
Beyond daily news, the Echo has a proud tradition of investigative journalism and community advocacy. The paper has launched campaigns to tackle unsolved crimes, urging victims and their families to come forward and share their stories. Through these efforts, the Echo aims to bring justice to those who have waited too long and to shine a light on issues that might otherwise go unnoticed.
This commitment to public service is reflected in the Echo’s ongoing coverage of local issues, from public health to education and social justice. The paper’s editorial independence and centre-ground approach have earned it a reputation for balanced, factual reporting.
Responding to Trending News and Reader Interests
In June 2025, the Echo’s newsroom was buzzing with stories that reflect the UK’s most searched and trending topics. Recent headlines include the historic passage of the Assisted Dying Bill in the House of Commons, the UK’s response to heatwave conditions, and high-profile crime stories making national news. The Echo’s ability to respond rapidly to breaking news while providing in-depth analysis keeps it at the forefront of the regional media landscape.
Celebrity interviews, such as Jodie Comer discussing her Liverpool roots, and urgent appeals for missing persons, further demonstrate the Echo’s role as a community hub and trusted source of information. The paper’s coverage of local phenomena, like the appearance of “monster jellyfish” on Merseyside beaches, adds a unique flavour that national outlets often miss.
A Modern Newsroom for a Digital Age
The Echo’s commitment to innovation is evident in its use of digital tools and platforms. The website and app offer customisable feeds, live sports coverage, and real-time notifications, ensuring readers never miss a story. Premium membership options provide ad-free browsing, exclusive content, and curated newsletters, catering to the diverse needs of today’s news consumers.
The Echo’s editorial team continues to invest in quality journalism, with a focus on engaging younger audiences and expanding its digital footprint. According to industry data, the Echo ranks among the top 20 news and media publishers in the UK, with a global ranking that reflects its growing international appeal.
Conclusion
As the media landscape continues to evolve, the Liverpool Echo remains a beacon of trusted reporting and community engagement. Its blend of tradition and innovation positions it well for the challenges and opportunities ahead. With a strong digital presence, a loyal print readership, and a commitment to serving Merseyside, the Echo is poised to remain at the heart of local news for years to come.
In a world where news consumption habits are changing rapidly, the Liverpool Echo’s ability to adapt while staying true to its roots is a model for regional journalism across the UK. As it celebrates over 145 years of service, the Echo’s story is one of resilience, relevance, and a deep connection to the people it serves.
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